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Sony a7 III is the Camera Nikon’s Full Frame Mirrorless Must Beat

Hugh Brownstone writes:

Nikon has a once -in-a-generation opportunity to redefine state of the art — actually reset the entire industry — but they have to get past Sony’s a7 III first. This is a unique set of opportunities and challenges, and it is not yet clear if Nikon — or Canon coming in behind them — is up to it.

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