You can preorder the lens at BHphoto now (Click here).

CineD has shared its list of the best cameras of 2025. The Nikon Zr was chosen as Cine Camera of the Year!

Key Reasons for the Win:

1. Internal RED R3D RAW Recording

   • A first at this price point — previously exclusive to much more expensive cinema cameras.

   • Delivers high-end flexibility and color grading power in post.

2. 32-Bit Float Internal Audio

   • Another industry-first in this segment — simplifies audio workflow with unmatched headroom and dynamic range.

3. No Overheating, IBIS Included

   • Unlike Canon’s EOS C50, the ZR includes in-body stabilization and runs reliably without thermal issues.

4. Large 4” LCD Screen

   • Even without a viewfinder, the massive screen gives excellent visibility and usability on set.

5. Z-Mount Flexibility

   • Opens the door for users from other systems (especially Sony E-mount) to switch — a potential “Trojan horse” feature.

6. Price-to-Performance Champion

   • At $2,197, it dramatically undercuts the competition while still delivering pro-tier features.

   • As Johnnie said: “a no-brainer” for many — and sales reflect that.

The new Godox XR TTL Wireless Receiver is available at BHphoto (click here).

CES started and there are many announcements:

OWC Launched the new 8TB Envoy Ultra Thunderbolt 5 SSD which you can get for $1699 at BHphoto (Click here).

New Smallrig S70 at Amazon and Smallrig

All CES announced products can be found on that BHphoto page.

Mapcamera shared the info about the best selling gear in 2025

Best selling camera of 2025:

1. Kodak PIXPRO FZ55
2. Fujifilm X-M5
3. Nikon Z5II
4. Fujifilm X-E5
5. Fujifilm X Half
6. Fujifilm X100VI
7. Ricoh GR IV
8. Ricoh GR IIIx
9. Sony α7C II
10. Canon EOS R6 Mark II

Best selling lenses of 2025

1. Nikon NIKKOR Z 24–70mm F2.8 S II
2. Canon RF 45mm F1.2 STM
3. Sony FE 24–70mm F2.8 GM II
4. Sony FE 70–200mm F2.8 GM OSS II
5. Canon – RF100–400mm F5.6–8 IS USM
6. SIGMA – Contemporary 20–200mm F3.5–6.3 DG (Sony E mount)
7. Nikon – NIKKOR Z 50mm F1.8 S
8. TAMRON – 25–200mm F2.8–5.6 Di III VXD G2 (Model A075S, Sony E mount)
9. Nikon – NIKKOR Z 26mm F2.8

The Kodak PIXPRO FZ55 was the best selling camera of the year! This is a $120 camera made by a Chinese manufactured who licensed the name Kodak.

A Thai store published this image of the new Viltrox 55mm f/1.8 box. At the same time they also are teasing another new Viltrox lens.

In a Reddit chat Viltrox confirmed the new 35mm and 55mm lens (leaked previously) are coming soon:

8 months ago at the NAB show 7Artisans announced the development of the new 40mm f/2.5 Full Frame autofocus lens. Finally the lens will be officially launched in January/February. It’s a very compact lens with aperture ring and autofocus.

Our reader Z.W (thanks) sent us this image of an extremely beautiful and technically impressive SG-Images 35mm f/2.2 autofocus full-frame E-mount lens mounted on the Sony A7C.

Z.W. also says Z-mount and L-mount versions are coming, and the official bundle will likely include a metal square lens hood.

What you see here is a near-final prototype. If image quality proves solid, this lens should sell very well—especially because SG-Images lenses are usually very affordable on Amazon.

Key details (rumored)

• Mounts: Sony E now; Nikon Z and L-mount versions reportedly coming
• Prime lens: 35mm, f/2.2, autofocus, full-frame coverage
• Bundle: metal square lens hood expected
• Positioning: budget-friendly pricing typical of SG-Images