The 35mm f/2.2 will have two optional lens hoods, one square and one round. The official release date for the CE version should be around late February or early March.

Firmware update version 1.10 for NikonZR has been officially released! The update includes:
➡ Extension of maximum continuous recording time to approximately 360 minutes, accommodating long-duration shooting scenarios.
➡ Support for timecode input via wired connection; introduction of a file naming convention similar to RED cinema cameras, facilitating multi-camera video shoots.
➡ Addition of a brightness information display warning line feature; increase in LUT import limit from storage cards to up to 50.

Source: Weibo

Brightin Star is teasing its new 60mm F2.8 macro lens. Known specs:

• 2x magnification
• stepper aperture adjustment
• E, EF-M, MFT, RF-S, X and Z mount coming

What you see here is a truly unique lens! Thanks to its unique REFLEX design, it is the most compact 150 mm lens I have ever seen. It also supports full autofocus…which, in my opinion, is also a world first? Correct me if I am wrong.

Here are the know specs:

Kase 150mm f/5.6

• Full Frame
• Autofocus
• 67mm filter size
• AF/MF switch
• Z-mount, E-mount

Of course we all know that REFLEX lenses have inherently a slightly worse optical performance that lenses with a “regular” design. But int this case you might be willing to accept the compromise because no other lens gives you that reach in such a small size. Kase made a bunch of regular E/Z-mount lenses and also some Reflex lenses you can find on those pages at Amazon and BHphoto.

SG-image announced the pricing and shipment time for the new 35mm f/2.2 Full Frame Autofocus lens:

• Black: 699 yuan (around $100)
• Silver: 749 yuan (around $110)
• Weight: 163 g
• Z-mount officially on sale January 31 (lenses released earlier this year all use the classic engraved exterior)

Getting such a small, fast Full Frame lens for $100 is quite impressive. Let’s hope Image Quality is good enough too!

New Product Release | ≈90g, as light as a feather. See you on January 27th! Lighter, smaller, and more compact, perfect for full-frame cameras!

The Japanese organization BCN recorded about half of the actual sales figures on the Japanese market. Summary via DClife:

Digital mirrorless camera

1. Sony: 29.9% *3rd consecutive year, 6th time
2. Canon: 27.4%
3. Nikon … 15.1%

Sony and Canon are engaged in a fierce battle for market share in the mirrorless camera market. They have an even sales volume share, with Nikon trailing behind. Incidentally, Nikon has been in third place for two consecutive years. Since it’s based on sales volume, it seems that manufacturers with a lineup of cameras that sell in large quantities are strong. It seems that manufacturers who prioritize brand power, limit production numbers, and operate a scarcity business are not ranked highly.

Digital camera SLR

1. Canon: 44.3% *18th consecutive year, 20th time
2. Nikon… 38%
3. Ricoh Imaging (PENTAX) … 17.7%

Although the mainstream camera market is shifting from digital SLR to mirrorless cameras, Canon remains strong in the digital SLR market. This marks the 20th time that Canon has won the award, and the 18th year in a row.

Digital camera with integrated lens (compact)

1. Kodak: 24% *First time winner
2. Fujifilm: 13.9%
3. Kenko Tokina… 13.3%

Kodak has finally won its first award. Kodak offers a wide range of affordable compact digital cameras. In terms of value, Fujifilm is probably at the top, thanks to the success of the X100 series and the Instax (hybrid instant camera).

digital video camera

1. DJI: 64.7% *2nd consecutive year, 2nd time
2. Panasonic: 18.9%
3. Sony: 11.1%

DJI has won the award for the second year in a row, with an overwhelming market share of 64.7%. The driving force behind this win seems to be the Osmo Pocket series, and personally I think the Osmo Pocket series should be included in the action camera category. What do you think?

Action camera

1. DJI: 40.1% *First time winner
2. Arashi Vision … 37.9%
3. GoPro … 18.9%

DJI’s first win in the Action Camera category shows its momentum. GoPro has finally dropped out, dropping to third place. Chinese manufacturers like DJI and Insta360 are aggressively launching new products and improving specs, overshadowing GoPro. GoPro’s market share fell from 34.3% to 18.9%.

Interchangeable lenses

1. Tamron… 23% *2nd consecutive year, 2nd time
2. Sigma: 17.8%
3. Sony: 13.1%

Tamron won the interchangeable lens category for the second year in a row. Sigma’s supply system has been a bit unstable in recent years. Tamron lenses have a wide range of relatively inexpensive lenses, and they are also a third-party lens manufacturer whose high-magnification zoom lenses have long been popular. Sony ranked third among original lens manufacturers.