Nikon believes they can beat Canon and Sony in the Full Frame segment

The folks from Dpreview had a chat with Nikon and they made quite a bold statement:

“Our goal is to become number one in the full-frame market. We believe that we can achieve the number one position maybe quite soon”

This means Nikon is sure that after decades of Canon dominance they can finally overthrow them. What could sound even more “arrogant?” is that they believe this will happen “quite soon”. The history of all companies is full of such bold statements. For now let’s hope Nikon brings out new Z glass soon!